cox graae + spack architects designed a new showroom for Lamborghini Washington. Existing site conditions and Lamborghini’s requirement for a separate building to showcase their cars required modifications to the recently completed cg+s designed Ferrari and Maserati showrooms immediately adjacent. Intended to have the air of an entertaining urban campus, all three showrooms for Ferrari, Maserati, and Lamborghini are placed in close proximity. The new showroom was designed to be consistent with Lamborghini Corporate’s philosophies featuring simple minimal forms and fine materials while ensuring that the focus of attention remains on the automobiles.